diff --git a/README.md b/README.md
index aac51ec..cbf581f 100644
--- a/README.md
+++ b/README.md
@@ -90,6 +90,7 @@ Options:
   -c, --countdown <COUNTDOWN>        Countdown time to start from. Formats: 'Yy Dd hh:mm:ss', 'Dd hh:mm:ss', 'Yy mm:ss', 'Dd mm:ss', 'Yy ss', 'Dd ss', 'hh:mm:ss', 'mm:ss', 'ss'. Examples: '1y 5d 10:30:00', '2d 4:00', '1d 10', '5:03'.
   -w, --work <WORK>                  Work time to count down from. Formats: 'ss', 'mm:ss', 'hh:mm:ss'
   -p, --pause <PAUSE>                Pause time to count down from. Formats: 'ss', 'mm:ss', 'hh:mm:ss'
+  -e, --event <EVENT>                Event date time and title (optional). Format: 'YYYY-MM-DD HH:MM:SS' or 'time=YYYY-MM-DD HH:MM:SS[,title=...]'. Examples: '2025-10-10 14:30:00' or 'time=2025-10-10 14:30:00,title=My Event'.
   -d, --decis                        Show deciseconds.
   -m, --mode <MODE>                  Mode to start with. [possible values: countdown, timer, pomodoro, event, localtime]
   -s, --style <STYLE>                Style to display time with. [possible values: full, light, medium, dark, thick, cross, braille]
diff --git a/src/app.rs b/src/app.rs
index 3fe23ec..502a0b8 100644
--- a/src/app.rs
+++ b/src/app.rs
@@ -2,6 +2,7 @@ use crate::{
     args::Args,
     common::{AppEditMode, AppTime, AppTimeFormat, ClockTypeId, Content, Style, Toggle},
     constants::TICK_VALUE_MS,
+    event::{Event, get_default_event},
     events::{self, TuiEventHandler},
     storage::AppStorage,
     terminal::Terminal,
@@ -29,7 +30,6 @@ use ratatui::{
 };
 use std::path::PathBuf;
 use std::time::Duration;
-use time::macros::format_description;
 use tracing::{debug, error};
 
 #[derive(Debug, Clone, Copy, PartialEq, Eq)]
@@ -75,6 +75,7 @@ pub struct AppArgs {
     pub current_value_countdown: Duration,
     pub elapsed_value_countdown: Duration,
     pub current_value_timer: Duration,
+    pub event: Event,
     pub app_tx: events::AppEventTx,
     pub sound_path: Option<PathBuf>,
     pub footer_toggle_app_time: Toggle,
@@ -107,6 +108,8 @@ impl From<FromAppArgs> for App {
                         Content::Pomodoro
                     } else if args.countdown.is_some() {
                         Content::Countdown
+                    } else if args.event.is_some() {
+                        Content::Event
                     }
                     // in other case just use latest stored state
                     else {
@@ -132,6 +135,7 @@ impl From<FromAppArgs> for App {
                 None => stg.elapsed_value_countdown,
             },
             current_value_timer: stg.current_value_timer,
+            event: args.event.unwrap_or_else(get_default_event),
             app_tx,
             #[cfg(feature = "sound")]
             sound_path: args.sound,
@@ -160,6 +164,7 @@ impl App {
             with_decis,
             pomodoro_mode,
             pomodoro_round,
+            event,
             notification,
             blink,
             sound_path,
@@ -212,12 +217,7 @@ impl App {
             }),
             event: EventState::new(EventStateArgs {
                 app_time,
-                event_time: time::PrimitiveDateTime::parse(
-                    "2025-10-10 10:30:30",
-                    format_description!("[year]-[month]-[day] [hour]:[minute]:[second]"),
-                )
-                .unwrap(),
-                event_title: "My event".to_owned(),
+                event,
                 with_decis,
                 app_tx: app_tx.clone(),
             }),
diff --git a/src/args.rs b/src/args.rs
index 9622b39..4aae13d 100644
--- a/src/args.rs
+++ b/src/args.rs
@@ -1,6 +1,7 @@
 use crate::{
     common::{Content, Style, Toggle},
     duration,
+    event::{Event, parse_event},
 };
 #[cfg(feature = "sound")]
 use crate::{sound, sound::SoundError};
@@ -28,6 +29,14 @@ pub struct Args {
     )]
     pub pause: Option<Duration>,
 
+    #[arg(
+        long,
+        short = 'e',
+        value_parser = parse_event,
+        help = "Event date time and title (optional). Format: 'YYYY-MM-DD HH:MM:SS' or 'time=YYYY-MM-DD HH:MM:SS[,title=...]'. Examples: '2025-10-10 14:30:00' or 'time=2025-10-10 14:30:00,title=My Event'."
+    )]
+    pub event: Option<Event>,
+
     #[arg(long, short = 'd', help = "Show deciseconds.")]
     pub decis: bool,
 
diff --git a/src/event.rs b/src/event.rs
new file mode 100644
index 0000000..12f3aaa
--- /dev/null
+++ b/src/event.rs
@@ -0,0 +1,170 @@
+use time::macros::format_description;
+
+#[derive(Debug, Clone)]
+pub struct Event {
+    pub date_time: time::PrimitiveDateTime,
+    pub title: Option<String>,
+}
+
+pub fn get_default_event() -> Event {
+    Event {
+        date_time: time::PrimitiveDateTime::parse(
+            // Mario Bros "...entered mass production in Japan on June 21" 1983
+            // https://en.wikipedia.org/wiki/Mario_Bros.#Release
+            "1983-06-21 00:00",
+            format_description!("[year]-[month]-[day] [hour]:[minute]"),
+        )
+        .unwrap(),
+        title: Some("Release date of Mario Bros in Japan".into()),
+    }
+}
+
+/// Parses an `Event`
+/// Supports two formats:
+/// (1) "YYYY-MM-DD HH:MM:SS"
+/// (2) "time=YYYY-MM-DD HH:MM:SS,title=my event"
+pub fn parse_event(s: &str) -> Result<Event, String> {
+    let s = s.trim();
+
+    // check + parse (2)
+    if s.contains('=') {
+        parse_event_key_value(s)
+    } else {
+        // parse (1)
+        parse_event_date_time(s)
+    }
+}
+
+/// Parses an `Event` based on "YYYY-MM-DD HH:MM:SS" format
+fn parse_event_date_time(s: &str) -> Result<Event, String> {
+    let time = time::PrimitiveDateTime::parse(
+        s,
+        format_description!("[year]-[month]-[day] [hour]:[minute]:[second]"),
+    )
+    .map_err(|e| {
+        format!(
+            "Failed to parse event date_time '{}': {}. Expected format: 'YYYY-MM-DD HH:MM:SS'",
+            s, e
+        )
+    })?;
+
+    Ok(Event {
+        date_time: time,
+        title: None,
+    })
+}
+
+/// Parses an `Event` defined by a `key=value` pair.
+/// Valid keys: `time` and `title`.
+/// Format: "time=YYYY-MM-DD HH:MM:SS,title=my event"
+fn parse_event_key_value(s: &str) -> Result<Event, String> {
+    let mut time_str = None;
+    let mut title_str = None;
+
+    // k/v pairs are splitted by commas
+    for part in s.split(',') {
+        let part = part.trim();
+        if let Some((key, value)) = part.split_once('=') {
+            match key.trim() {
+                "time" => time_str = Some(value.trim()),
+                "title" => title_str = Some(value.trim()),
+                unknown => {
+                    return Err(format!(
+                        "Unknown key '{}'. Valid keys: 'time', 'title'",
+                        unknown
+                    ));
+                }
+            }
+        } else {
+            return Err(format!(
+                "Invalid key=value pair: '{}'. Expected format: 'key=value'",
+                part
+            ));
+        }
+    }
+
+    let time_str = time_str.ok_or(
+        "Missing required 'time' field. Expected format: 'time=YYYY-MM-DD HH:MM:SS[,title=...]'",
+    )?;
+    let time = time::PrimitiveDateTime::parse(
+        time_str,
+        format_description!("[year]-[month]-[day] [hour]:[minute]:[second]"),
+    )
+    .map_err(|e| {
+        format!(
+            "Failed to parse event time '{}': {}. Expected format: 'YYYY-MM-DD HH:MM:SS'",
+            time_str, e
+        )
+    })?;
+
+    let title = title_str.filter(|t| !t.is_empty()).map(|t| t.to_string());
+
+    Ok(Event {
+        date_time: time,
+        title,
+    })
+}
+
+#[cfg(test)]
+mod tests {
+    use super::*;
+    use time::macros::datetime;
+
+    #[test]
+    fn test_parse_event() {
+        // Simple format: time only
+        let result = parse_event("2024-01-01 14:30:00").unwrap();
+        assert_eq!(result.date_time, datetime!(2024-01-01 14:30:00));
+        assert_eq!(result.title, None);
+
+        // Simple format: with leading/trailing whitespace (outer trim works)
+        let result = parse_event("  2025-12-25 12:30:00  ").unwrap();
+        assert_eq!(result.date_time, datetime!(2025-12-25 12:30:00));
+        assert_eq!(result.title, None);
+
+        // Key=value format: time only
+        let result = parse_event("time=2025-10-10 14:30:00").unwrap();
+        assert_eq!(result.date_time, datetime!(2025-10-10 14:30:00));
+        assert_eq!(result.title, None);
+
+        // Key=value format: time and title
+        let result = parse_event("time=2025-10-10 14:30:00,title=Team Meeting").unwrap();
+        assert_eq!(result.date_time, datetime!(2025-10-10 14:30:00));
+        assert_eq!(result.title, Some("Team Meeting".to_string()));
+
+        // Key=value format: order independent
+        let result = parse_event("title=Stand-up,time=2025-10-10 09:00:00").unwrap();
+        assert_eq!(result.date_time, datetime!(2025-10-10 09:00:00));
+        assert_eq!(result.title, Some("Stand-up".to_string()));
+
+        // Key=value format: title with spaces and special chars
+        let result =
+            parse_event("time=2025-10-10 14:30:00,title=Sprint Planning: Q1 Review").unwrap();
+        assert_eq!(result.date_time, datetime!(2025-10-10 14:30:00));
+        assert_eq!(result.title, Some("Sprint Planning: Q1 Review".to_string()));
+
+        // Key=value format: empty title treated as None
+        let result = parse_event("time=2025-10-10 14:30:00,title=").unwrap();
+        assert_eq!(result.date_time, datetime!(2025-10-10 14:30:00));
+        assert_eq!(result.title, None);
+
+        // Key=value format: whitespace handling
+        let result = parse_event(" time = 2025-10-10 14:30:00 , title = My Event ").unwrap();
+        assert_eq!(result.date_time, datetime!(2025-10-10 14:30:00));
+        assert_eq!(result.title, Some("My Event".to_string()));
+
+        // Error cases: invalid time format
+        assert!(parse_event("2025-13-01 00:00:00").is_err());
+        assert!(parse_event("invalid").is_err());
+        assert!(parse_event("2025/10/10 14:30:00").is_err());
+
+        // Error cases: missing time in key=value format
+        assert!(parse_event("title=My Event").is_err());
+
+        // Error cases: unknown key
+        assert!(parse_event("time=2025-10-10 14:30:00,foo=bar").is_err());
+
+        // Error cases: malformed key=value pair
+        assert!(parse_event("time=2025-10-10 14:30:00,notapair").is_err());
+    }
+}
diff --git a/src/main.rs b/src/main.rs
index e859b73..1ace440 100644
--- a/src/main.rs
+++ b/src/main.rs
@@ -2,6 +2,7 @@ mod app;
 mod common;
 mod config;
 mod constants;
+mod event;
 mod events;
 mod logging;
 
diff --git a/src/widgets/event.rs b/src/widgets/event.rs
index 53e9c2f..91a37d4 100644
--- a/src/widgets/event.rs
+++ b/src/widgets/event.rs
@@ -9,6 +9,7 @@ use time::{OffsetDateTime, macros::format_description};
 use crate::{
     common::{AppTime, ClockTypeId, Style},
     duration::CalendarDuration,
+    event::Event,
     events::{AppEvent, AppEventTx, TuiEvent, TuiEventHandler},
     utils::center,
     widgets::{clock, clock_elements::DIGIT_HEIGHT},
@@ -17,7 +18,7 @@ use std::{cmp::max, time::Duration};
 
 /// State for `EventWidget`
 pub struct EventState {
-    title: String,
+    title: Option<String>,
     event_time: OffsetDateTime,
     app_time: OffsetDateTime,
     start_time: OffsetDateTime,
@@ -30,8 +31,7 @@ pub struct EventState {
 
 pub struct EventStateArgs {
     pub app_time: AppTime,
-    pub event_time: time::PrimitiveDateTime,
-    pub event_title: String,
+    pub event: Event,
     pub with_decis: bool,
     pub app_tx: AppEventTx,
 }
@@ -40,18 +40,17 @@ impl EventState {
     pub fn new(args: EventStateArgs) -> Self {
         let EventStateArgs {
             app_time,
-            event_time,
-            event_title,
+            event,
             with_decis,
             app_tx,
         } = args;
 
         let app_datetime = OffsetDateTime::from(app_time);
         // assume event has as same `offset` as `app_time`
-        let event_offset = event_time.assume_offset(app_datetime.offset());
+        let event_offset = event.date_time.assume_offset(app_datetime.offset());
 
         Self {
-            title: event_title,
+            title: event.title,
             event_time: event_offset,
             app_time: app_datetime,
             start_time: app_datetime,
@@ -92,9 +91,10 @@ impl EventState {
                 // reset `done_count`
                 self.done_count = Some(clock::MAX_DONE_COUNT);
                 // send notification
-                _ = self
-                    .app_tx
-                    .send(AppEvent::ClockDone(ClockTypeId::Event, self.title.clone()));
+                _ = self.app_tx.send(AppEvent::ClockDone(
+                    ClockTypeId::Event,
+                    self.title.clone().unwrap_or("".into()),
+                ));
             }
             // count (possible) `done`
             self.done_count = clock::count_clock_done(self.done_count);
@@ -140,7 +140,7 @@ impl StatefulWidget for EventWidget {
         let clock_widths = clock::clock_horizontal_lengths(&clock_format, with_decis);
         let clock_width = clock_widths.iter().sum();
 
-        let label_event = Line::raw(state.title.to_uppercase());
+        let label_event = Line::raw(state.title.clone().unwrap_or("".into()).to_uppercase());
         let time_str = state
             .event_time
             .format(&format_description!(